Case Study: Colorado Care Workers Unite (CCWU)

How we used digital organizing and strategic comms to build a base for Colorado Care Workers United, activate new leaders, and get crucial laws passed.

Working in concert with our client, Colorado Care Workers United, Samara led an integrated digital campaign to find care workers online to build collective power, amplifying the voices and leadership of workers on the ground.
 
This multi-year project centered on care worker voices, leadership, and needs at every step. The campaign led to the passage of broad, sweeping legislation to improve the lives of care workers across Colorado, predominantly immigrant women of color.
 
With the improved pay, training, and working conditions they deserve, home care workers can better serve their clients and strengthen their industry. Care workers deserve to be able to take care of themselves while they care for others.

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Case Study

Case Study: Colorado Care Workers Unite (CCWU)

Working in concert with our client, Colorado Care Workers United, Samara led an integrated digital campaign to find care workers online to build collective power, amplifying the voices and leadership of workers on the ground.

Read More »