Fund Our Future

Project Focus

Fund Our Future COVID Response

Years

February 2020 to January 2021

In 2019, Samara created branding and a website for Fund our Future for activists, legislators, and reporters to learn about the issues and easily access campaign materials, helping to successfully secure an additional 2 billion per year for K-12 public schools.

A subsequent contract was meant to follow up on the 2019 legislative victories to ensure equitable implementation and expand to the next round of legislation for both k-12 and higher education funding.
When COVID hit a few weeks after the contract’s start, however, the campaign shifted to funding the safety and pandemic response plans.

Services

Brand Identity

Content Creation

Graphic Design

Social Media +
Digital Marketing

Fund Our Future is a grassroots campaign with the goal of increasing state funding for preK-12 schools and public colleges and universities in Massachusetts.

They are a coalition of organizations, including AFT MA, Boston Teachers Union, Citizens for Public Schools, Massachusetts Education Justice Alliance, Massachusetts Jobs with Justice, Massachusetts Teachers Association, NAACP NEAC, Public Higher Education Network of Massachusetts, and Youth on Board. Fund Our Future works toward equity and fairness for every student with a vision to address the urgent crisis in public education.

The Challenge

In light of the coronavirus, FOF’s campaign strategy shifted to a broader coronavirus response platform – Education Justice During the Coronavirus Crisis.

The Solution

Samara proposed creating ads and a microsite to highlight the coalition’s platform on the policies needed to respond to this moment, with a CTA to sign on to the platform to do list building for the coalition.

We updated the campaign brand identity to focus on the need for schools to receive the funds they were promised “Now More Than Ever” in light of the additional challenges schools faced due to the coronavirus and to call on elected officials to do their part in making sure schools receive adequate funding.

Samara focuses our digital advertising on “lead capture” – known as “conversions”, any digital engagement that captures the contact information of the person engaging with the ad (forms, surveys, petitions, etc.)

This method is focused on list-building and data-gathering that directly support organizers, because you can you follow up with leads directly, and gather information about who they are and what they care about.

The Results

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Massachusetts Education Justice Alliance

“Samara was incredibly responsive to design ideas and changes across multiple iterations of a product. Our timeline and schedule was the most important concern, and work was done to fit a tight schedule. Also, the result was incredible and exactly what we were looking for.”